Brand identity
The Brand Kit Adorea uses in all the content it generates.
Your Brand identity (Brand Kit) is the foundation of everything Adorea creates. It defines who you are, how you speak and what you look like, so every article, image or video sounds and looks like your brand.
What the Brand Kit includes
Adorea generates (and you can edit) a complete kit:
- Brand positioning and slogan.
- Target persona and brand summary.
- Taglines, headlines and CTAs ready to reuse.
- Colors: primary, secondary, accent and neutral (in hex format).
- Fonts: for headings, body and accent.
- Logo concept.
- Service pages: the pages on your website your articles should link to.
How to generate and edit it
- Go to Brand identity (
/dashboard/brand-kit). - Adorea generates the kit from your onboarding and your business details.
- Review each field and edit it inline until it reflects your brand.
- Upload your own logo (it is stored in Adorea's storage).
- If you want to start from scratch, use Regenerate with AI.
The more precise your positioning and target persona, the better the tone of your articles and creatives. It is worth spending a few minutes on it.
Where it is used
The Brand Kit automatically feeds:
- The tone and approach of SEO posts.
- The prompt suggestions in the Image generator and the Video generator.
- The colors and fonts preloaded in the Image editor.
- AI-generated presentations.
Best practices
- Keep your hex colors accurate: they are applied as is to images and presentations.
- Review the Brand Kit after any major brand change (rebranding, new audience).