Key concepts

Before going further, it helps to understand a few concepts that come up throughout the app.

Organization

Your account belongs to an organization: it holds your brand, your connections, your content and your plan. On the Agency plan, each client is its own organization (see agency model).

Your package

Each month your plan includes a number of articles, visuals and videos. What you create is deducted, not what you publish, and anything that fails does not count. Details in Your package and how it counts.

Channels

These are the destinations where your content is published: WordPress, Shopify and Instagram. You need at least one connected to publish.

Brand Kit

Your brand identity: tone, colors, fonts and logo. It feeds all generated content.

Content statuses

In the Calendar, each piece goes through these statuses:

SEO campaign statuses