SEO posts
Create campaigns of optimized articles and publish them automatically.
SEO posts are the heart of Adorea: campaigns of search-optimized articles that are generated and published to your website on their own.
What an SEO campaign is
A campaign groups a set of articles around a topic or a group of keywords. Adorea plans the topics, generates each article with its SEO structure (titles, headings, internal linking, schema) and leaves them ready to publish or schedule.
How to create a campaign
- Go to SEO posts.
- Define the topic and the target keywords.
- Review the topics proposed by the AI and adjust the ones you want.
- Launch the campaign: the articles go into your publishing calendar.
Use specific keywords with clear intent. "Waterproof women's trail running shoes" ranks better than "shoes".
AI campaign suggestions
With Generate suggestions (Pro and Agency plans), Adorea reads your last 50 published articles and the main pages of your website, and proposes between 5 and 8 campaigns. They aren't random proposals: they follow a set of rules designed so the whole set works as a strategy.
They start from a problem, not from your catalog. A campaign called "Digital consulting" doesn't work: nobody searches for that until they already know they need it. The useful campaign targets what happens to the customer before they need that service, and that service is the answer.
They cover the whole funnel. At least half of the campaigns are for discovery (the customer has a problem but doesn't know the solution yet), one or two are for comparison, and at most one is for the purchase decision. That last one doesn't target the generic name of a service (those are the most competitive searches on Google and a blog won't win them), but the decision itself: what to compare between providers, what to ask before signing, why the price varies so much.
They don't overlap with each other. Two campaigns can't answer the same search. Adorea discards the ones that step on each other, removes keywords that appear in several campaigns and checks the new proposals against the campaigns you've already created.
They respect your service pages. If you've registered them, their keywords are kept out of the blog's scope so it doesn't compete against your own website.
If you have case studies or a portfolio on your website, Adorea uses them to propose a campaign for a specific sector (for example, one aimed at schools). These are the campaigns with the least competition and the best conversion, because the customer recognizes themselves in them.
How many articles a campaign produces
There's a product decision here that's worth understanding: the number of articles is decided by the topic, not by the calendar.
If you schedule a campaign over a three-month range with three posts per week, you get about 39 dates. No topic has 39 genuinely different angles: past a certain point the articles repeat themselves in other words, compete with each other on Google and drag down the good ones. That's why a campaign generates at most 15 articles, and fewer if the topic can't support that many.
When that happens you'll see a notice like "9 posts were scheduled" with the explanation. It's not an error: it's the campaign adjusting to what the topic can sustain. If you want to cover more dates, create another campaign with a different topic instead of stretching the same one.
Article structure
Each article is generated with built-in SEO best practices:
- Heading hierarchy starting from
<h2>(the<h1>is the page title). - Internal linking to other relevant articles and to the matching service page.
- Schema markup (
application/ld+json) for articles and FAQs. - SEO metadata compatible with Yoast, Rank Math and All-in-One SEO.
Topic clusters: how topics are distributed
A campaign isn't a loose list of articles, it's a topic cluster:
- A pillar article: the broad guide to the topic, published first.
- Several supporting articles, each with its own angle and keyword, linking to the pillar and to each other.
When planning the campaign, Adorea also distributes the headings of each article: it assigns each one the sections that belong exclusively to it and the list of subtopics it must not cover because they belong to another article in the cluster. That's what keeps ten articles on the same topic from opening with the same introduction and repeating the same explanations.
Publishing and scheduling
Articles are published to the connected channel (usually WordPress). You can:
- Publish right away, or
- Schedule them from the Calendar, respecting your organization's time zone.
Scheduled publishing runs in the background: even if you close the app, your articles are published at the scheduled time.
How it counts
Each generated article, with its featured image, counts as 1 article of your package. Redoing the image is free up to 3 times and translations are included. If your package runs out, scheduled content waits for the renewal without being lost, or you can buy a pack. See Your package and how it counts.
Best practices
- Keep a weekly cadence so your website receives fresh content consistently.
- Check the calendar before launching a large campaign.
- Fill in your brand identity carefully: the tone of the article depends on it.
- Register your service pages before launching campaigns. Without them, articles attract visits but have nowhere to send them.
- Several campaigns on different topics perform better than one stretched campaign: every topic has a ceiling.